RadioMax Blog

2019 Mobile Marketing Trends

Posted by Kelsey Danca on Jan 25, 2019 6:04:30 PM

By now, 2019 marketing strategy plans are underway.  We've all heard it before - "New Year, New _____".  But, is your company actively keeping up with projected trends for mobile and digital marketing? RadioMax took a deeper look into the most anticipated shifts in trends for the most effective marketing efforts...and some should come as no surprise.  Check out our research-based predictions for 2019!

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Topics: Insider

Radio: The Adaptable Medium

Posted by RadioMax Staff on Jan 8, 2019 12:02:33 PM

The landscape of music listening is ever evolving. Whether discussing the vinyl revival, your new favorite cassette label, or debating the merits of your favorite digital playlists, the options for getting your ears on music are more numerous than ever before. With more and more unique ways to consume music, you might think that radio consumption would suffer. After all, radio is among the lowest mediums out there in terms of customization and personalization, right?  

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Radio Advertising Remains Dominant & Effective

Posted by Jen Firestone on Dec 13, 2018 11:47:40 AM

With significant changes in the past decade, the way we use technology in our daily lives has changed drastically, and the way we listen to music is no exception. While music subscription companies such as Spotify or Pandora have taken care of the need to buy and burn CD’s, AM/FM radio has not been made irrelevant. Found in a recent study conducted by Westwood One, AM/FM radio remains dominant with nearly two hours of daily time spent among persons 18+. Pandora’s daily time spent is 12 minutes while Spotify is slightly less at 10 minutes daily. The same study states the constant exposure that the average person experiences with radio on a daily basis led to what some would consider shocking results in the Q3 2018 Share of Ear audience share study. While some may assume advertising on these subscription based music companies is a practical way to reach a consumer, the audience exposure from AM/FM radio is actually eight times bigger than Spotify and Pandora combined.

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Topics: Insider

Best Tips & Strategy For Mobile Advertising

Posted by RadioMax Staff on Nov 29, 2018 1:15:27 PM

As we continue to see a growth in digital & mobile advertising, it's important to make sure you're getting the most for your dollars by following the best marketing & advertising practices. 

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Topics: Insider

Mobile's Best Digital Traits

Posted by Izzy Fradin on Nov 13, 2018 10:44:42 AM

By now, we're sure you've noticed the idea of "digital" is a theme for us. As identified in our previous blog, 'Radio's Digital Future', the main reason behind this is the major trend in mediums moving towards an all-digital platform and the various features the users have access to.

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Topics: Insider

Mobile App Advertising

Posted by Kelsey Danca on Nov 1, 2018 12:49:07 PM

Mobile app advertising is a focus point in today's digital world, as the very straight-forward title may suggest. A major reason behind this is the ability to monetize the ads within the apps, while still giving the users a pleasant experience.

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Topics: Insider

Millennials & Advertising

Posted by Kelsey Danca on Oct 24, 2018 11:21:14 AM

Millennials and Advertising

 

Millennials, also known as Generation Y, are the most-coveted consumer demographic from a marketer-engagement perspective, according to Nielsen's most recent demographic study. Already having the most spending power of any generation and making up the majority of the workforce by 2025, it is vital to understand Millennials consistencies in advertising and the important role that they play.

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Topics: Insider

Advertising & Digital Radio

Posted by Kelsey Danca on Oct 3, 2018 2:25:44 PM

The Future of Digital Radio Advertising

As we mentioned in our last blog, online radio continues to grow and become a powerful resource in today’s world. As the third most popular medium in the U.S., radio continues to evolve, allowing online radio to play an increasing role in advertising options.

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Topics: Insider

Radio's Digital Future

Posted by Kelsey Danca on Oct 3, 2018 2:23:22 PM

Radio is going Digital!

In an ever-evolving technological world, we’ve seen a huge trend of mediums moving towards an “all-digital” platform, and radio is no exception.

When it comes to radio’s core listeners (those who listen daily for more than an hour at a time), the majority have smart phones, enabling these listeners to stream audio “on-the-go” with radio apps – some of the most popular downloaded and used.  What’s extremely notable about this, is the increase in time spent listening and the amount of users.

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Topics: Insider

Introducing RadioMax!

Posted by Kelsey Danca on Oct 3, 2018 2:11:12 PM

“We have been on a quest to find the best app for small market radio stations – and we might have found it. RadioMax has one of the most comprehensive apps – if not the most comprehensive app – for radio that we’ve ever seen.”

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Topics: Insider

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The RadioMax Blog serves as a resource in:

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