Before the new age of technology, people received their news from daily programming on their televisions and radios, as well as the newspaper each morning. We now live in a time where you can access breaking news by the minute sent in the form of alerts to your smartphone, laptop, tablet, or even a digital watch.
The landscape of music listening is ever evolving. Whether discussing the vinyl revival, your new favorite cassette label, or debating the merits of your favorite digital playlists, the options for getting your ears on music are more numerous than ever before. With more and more unique ways to consume music, you might think that radio consumption would suffer. After all, radio is among the lowest mediums out there in terms of customization and personalization, right?
As we continue to see a growth in digital & mobile advertising, it's important to make sure you're getting the most for your dollars by following the best marketing & advertising practices.