RadioMax Blog

In parts 1 & 2 of our 3-part blog series, we walked listeners through radio's initial struggle as we saw the industry move through a huge transition. Now, with the former weaknesses identified, it's clear where radio's strengths are, and we're seeing the industry take advantage of digital opportunities.

For years, physically being in a car to listen to radio dominated. In Larry S. Miller’s research, he reports by 2020, 75% of new cars are expected to be “connected” to digital services, breaking radio’s monopoly on the car dashboard and relegating AM/FM to just one of a series of audio options behind the wheel. And, according to the U.S. Department of Transportation, the typical car in the U.S. was 11.6 years old in 2016, which heavily explains why in 2017 we saw a struggle in the radio industry as consumers began to buy new cars faster than ever, more interested in digital features than the cars themselves.

At the end of Larry S. Miller’s 2017 in-depth report on radio’s necessary adaptation to the rise of digital, readers are left with strong parting words, serving as a warning to the radio industry:

By now, 2019 marketing strategy plans are underway.  We've all heard it before - "New Year, New _____".  But, is your company actively keeping up with projected trends for mobile and digital marketing? RadioMax took a deeper look into the most anticipated shifts in trends for the most effective marketing efforts...and some should come as no surprise.  Check out our research-based predictions for 2019!

Mobile app advertising is a focus point in today's digital world, as the very straight-forward title may suggest. A major reason behind this is the ability to monetize the ads within the apps, while still giving the users a pleasant experience.

Millennials and Advertising

Millennials, also known as Generation Y, are the most-coveted consumer demographic from a marketer-engagement perspective, according to Nielsen's most recent demographic study. Already having the most spending power of any generation and making up the majority of the workforce by 2025, it is vital to understand Millennials consistencies in advertising and the important role that they play.

The Future of Digital Radio Advertising

As we mentioned in our last blog, online radio continues to grow and become a powerful resource in today’s world. As the third most popular medium in the U.S., radio continues to evolve, allowing online radio to play an increasing role in advertising options.

Radio is going Digital!

In an ever-evolving technological world, we’ve seen a huge trend of mediums moving towards an “all-digital” platform, and radio is no exception.

When it comes to radio’s core listeners (those who listen daily for more than an hour at a time), the majority have smart phones, enabling these listeners to stream audio “on-the-go” with radio apps – some of the most popular downloaded and used.  What’s extremely notable about this, is the increase in time spent listening and the amount of users.

“We have been on a quest to find the best app for small market radio stations – and we might have found it. RadioMax has one of the most comprehensive apps – if not the most comprehensive app – for radio that we’ve ever seen.”