RadioMax Blog

Kelsey Danca

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2019 Mobile Marketing Trends

Posted by Kelsey Danca on Jan 25, 2019 6:04:30 PM

By now, 2019 marketing strategy plans are underway.  We've all heard it before - "New Year, New _____".  But, is your company actively keeping up with projected trends for mobile and digital marketing? RadioMax took a deeper look into the most anticipated shifts in trends for the most effective marketing efforts...and some should come as no surprise.  Check out our research-based predictions for 2019!

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Topics: Insider

Mobile App Advertising

Posted by Kelsey Danca on Nov 1, 2018 12:49:07 PM

Mobile app advertising is a focus point in today's digital world, as the very straight-forward title may suggest. A major reason behind this is the ability to monetize the ads within the apps, while still giving the users a pleasant experience.

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Topics: Insider

Millennials & Advertising

Posted by Kelsey Danca on Oct 24, 2018 11:21:14 AM

Millennials and Advertising

 

Millennials, also known as Generation Y, are the most-coveted consumer demographic from a marketer-engagement perspective, according to Nielsen's most recent demographic study. Already having the most spending power of any generation and making up the majority of the workforce by 2025, it is vital to understand Millennials consistencies in advertising and the important role that they play.

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Topics: Insider

Advertising & Digital Radio

Posted by Kelsey Danca on Oct 3, 2018 2:25:44 PM

The Future of Digital Radio Advertising

As we mentioned in our last blog, online radio continues to grow and become a powerful resource in today’s world. As the third most popular medium in the U.S., radio continues to evolve, allowing online radio to play an increasing role in advertising options.

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Topics: Insider

Radio's Digital Future

Posted by Kelsey Danca on Oct 3, 2018 2:23:22 PM

Radio is going Digital!

In an ever-evolving technological world, we’ve seen a huge trend of mediums moving towards an “all-digital” platform, and radio is no exception.

When it comes to radio’s core listeners (those who listen daily for more than an hour at a time), the majority have smart phones, enabling these listeners to stream audio “on-the-go” with radio apps – some of the most popular downloaded and used.  What’s extremely notable about this, is the increase in time spent listening and the amount of users.

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Topics: Insider

Introducing RadioMax!

Posted by Kelsey Danca on Oct 3, 2018 2:11:12 PM

“We have been on a quest to find the best app for small market radio stations – and we might have found it. RadioMax has one of the most comprehensive apps – if not the most comprehensive app – for radio that we’ve ever seen.”

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Topics: Insider

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The RadioMax Blog serves as a resource in:

  • Exploring and contributing valuable insights to the the digital radio world
  • Providing our clients and partners with the assets they need for the best user and listener experience
  • Informing users and listeners on the latest research and data in the industry
  • Learning how to transform traditional and digital advertising into new revenue generating opportunities

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