By now, 2019 marketing strategy plans are underway. We've all heard it before - "New Year, New _____". But, is your company actively keeping up with projected trends for mobile and digital marketing? RadioMax took a deeper look into the most anticipated shifts in trends for the most effective marketing efforts...and some should come as no surprise. Check out our research-based predictions for 2019!
Mobile app advertising is a focus point in today's digital world, as the very straight-forward title may suggest. A major reason behind this is the ability to monetize the ads within the apps, while still giving the users a pleasant experience.
Millennials and Advertising
Millennials, also known as Generation Y, are the most-coveted consumer demographic from a marketer-engagement perspective, according to Nielsen's most recent demographic study. Already having the most spending power of any generation and making up the majority of the workforce by 2025, it is vital to understand Millennials consistencies in advertising and the important role that they play.
The Future of Digital Radio Advertising
As we mentioned in our last blog, online radio continues to grow and become a powerful resource in today’s world. As the third most popular medium in the U.S., radio continues to evolve, allowing online radio to play an increasing role in advertising options.
Radio is going Digital!
In an ever-evolving technological world, we’ve seen a huge trend of mediums moving towards an “all-digital” platform, and radio is no exception.
When it comes to radio’s core listeners (those who listen daily for more than an hour at a time), the majority have smart phones, enabling these listeners to stream audio “on-the-go” with radio apps – some of the most popular downloaded and used. What’s extremely notable about this, is the increase in time spent listening and the amount of users.
“We have been on a quest to find the best app for small market radio stations – and we might have found it. RadioMax has one of the most comprehensive apps – if not the most comprehensive app – for radio that we’ve ever seen.”